The Bederman Group Ltd
Last updated: [Effective date — e.g. 1 July 2026]
These Terms of Service ("Terms") govern your access to and use of the websites, content, programs, products, and services operated by The Bederman Group Ltd, a company registered in Israel (Company No. [___]) ("we," "us," or "our").
These Terms apply to all sites we own or operate, including DavidBederman.com, Freedomcoachingschool.com, and PersonalityCode.me, together with any other website, landing page, social media profile, application, or brand we operate now or in the future (collectively, the "Sites"). Unless stated otherwise, references to the Sites include all of them.
By accessing or using any of the Sites, or by purchasing or enrolling in any of our programs, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. If you do not agree, please do not use the Sites.
These Terms do not apply to third-party websites we may link to. Separate terms and conditions may also apply when you register for a specific program, event, or seminar; where they conflict with these Terms, the specific program terms control for that program.
We may update these Terms from time to time. When we do, we will post the revised version here and update the "Last updated" date. Your continued use of the Sites after changes are posted means you accept them. Please review this page periodically.
The Sites and our programs are intended for adults aged 18 and over. By using the Sites, you confirm that you are at least 18 years old and able to enter into a binding contract. The Sites are not directed to children, and we do not knowingly allow anyone under 18 to register or purchase.
All content on the Sites — including text, graphics, logos, course materials, assessments, frameworks, methodologies, audio, video, and downloads — is owned by us or our licensors and is protected by copyright, trademark, and other laws. This includes our proprietary personality and coaching frameworks and any materials we provide to program participants.
You may access and use the content for your own personal, non-commercial use only. You may not copy, reproduce, record, republish, distribute, sell, license, adapt, modify, or create derivative works from any of our content, and you may not teach, train, or coach others using our materials, methods, or frameworks, in whole or in part, without our prior written permission. Our trademarks and brand names may not be used without permission. Any unauthorized use may result in legal action.
When using the Sites you agree not to: (a) break any applicable law; (b) infringe anyone's rights, including intellectual-property or privacy rights; (c) upload or transmit anything unlawful, harmful, defamatory, harassing, obscene, or that contains viruses or malicious code; (d) attempt to gain unauthorized access to the Sites or interfere with their operation; (e) use the Sites to send spam or unsolicited communications; or (f) use the Sites in any way that could damage or overburden them.
We welcome feedback, but please do not send us unsolicited creative ideas, proposals, or materials. If you do send us any idea, suggestion, or material ("Submission"), you agree that it becomes our property, that we are under no obligation of confidentiality regarding it, and that we may use it for any purpose without compensation or credit to you. Please do not send us anything you consider confidential or that you do not want us to use.
Enrollment. When you purchase or enroll in a program, you agree to pay the price shown at checkout, in the currency stated, plus any applicable taxes.
Payment processing. Payments are processed by Stripe and, where applicable, other third-party payment providers. We do not store your full card details; they are handled by our payment processor under its own terms and security standards.
Payment plans. Some programs may be offered with a payment plan (installments). If you choose a payment plan, you are committing to the full program price, not only to the first installment. By enrolling on a plan you authorize us (through our payment processor) to charge each scheduled installment to your payment method. If a payment fails, we may retry the charge, and any remaining balance may become immediately due and payable in full. We may suspend your access to the program until your account is brought current. Choosing a payment plan does not change the total amount owed.
All sales final. Except where the law requires otherwise (see "Your cancellation rights" below), all sales are final and we do not offer refunds on any program, product, coaching package, or group program. We ask you to decide carefully before purchasing whether our programs are right for you. Our programs require real work and commitment, and we do not promise quick or effortless results.
Your cancellation rights. Nothing in these Terms removes or limits any mandatory cancellation, withdrawal, or refund rights you may have as a consumer under applicable law. In particular, if you are a consumer in Israel, you may have rights under the Israeli Consumer Protection Law, 1981; and if you are a consumer in the EU/EEA or the United Kingdom, you may have a statutory "cooling-off" right to cancel certain distance purchases within a set period. Where these rights apply, you may exercise them as provided by that law, regardless of the "all sales final" policy above. To exercise a cancellation right, contact us at hello [at] personalitycode [dot] me. Certain services and digital content may be excluded from these rights once provided, to the extent permitted by law and where you have given your prior consent.
Rescheduling coaching sessions. If you need to reschedule a private coaching session, you may do so by giving at least 48 hours' notice before the session and rescheduling within one week of the original date. Sessions cancelled with less than 48 hours' notice are not eligible to be made up. Group sessions cannot be rescheduled and missed group sessions cannot be made up.
Our Sites, programs, and materials are provided for general educational and personal-development purposes only. They are not, and are not a substitute for, professional medical, psychological, psychiatric, therapeutic, legal, financial, or other professional advice, diagnosis, or treatment.
Our personality and coaching work — including any framework based on the Enneagram, Myers-Briggs, or similar systems — is a self-development and educational tool. It is not psychotherapy, counseling, or a clinical assessment, and it does not diagnose, treat, or cure any condition. You should consult a qualified professional — for example, a doctor or licensed mental-health professional — for any matter relating to your physical or mental health, and a qualified advisor for legal or financial matters. Never disregard or delay seeking professional advice because of something you read or received through the Sites.
You alone are responsible for your own decisions, actions, and results.
We believe in hard work, commitment, and integrity — not in instant results. Our programs share information and tools to help you make your own choices. We do not guarantee any specific outcome, income, or result, and your results depend on many factors within your own control, including your effort and circumstances. Any examples or testimonials shared are illustrative and are not promises of what you will achieve.
The Sites and all content, programs, products, and services are provided "as is" and "as available," without warranties of any kind, whether express or implied, to the fullest extent permitted by law. We do not warrant that the Sites will be uninterrupted, error-free, secure, or free of viruses, or that any information is accurate, complete, or reliable. Nothing in these Terms excludes any warranty or right that cannot be excluded under applicable law, including mandatory consumer protections.
To the fullest extent permitted by law, we and our owners, employees, contractors, licensors, and suppliers will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, data, goodwill, or opportunity, arising out of or relating to your use of (or inability to use) the Sites or any program. To the fullest extent permitted by law, our total liability to you for all claims relating to the Sites or a program will not exceed the amount you actually paid us for the relevant program or service. Nothing in these Terms limits any liability that cannot be limited under applicable law (for example, liability for fraud or willful misconduct), or any mandatory consumer rights you have.
You agree to indemnify and hold us harmless from any claims, losses, liabilities, and expenses (including reasonable legal fees) arising out of your breach of these Terms, your misuse of the Sites, or your violation of any law or third-party right.
The tools, processes, strategies, frameworks, and materials we provide are confidential and proprietary. You agree not to record, copy, distribute, teach, or train others from them without our express written permission. Unauthorized use or disclosure is prohibited, and we may pursue legal remedies, including damages, to protect our rights.
The Sites may link to third-party websites or services we do not control. We are not responsible for their content, products, or practices, and we do not endorse them. Your use of any third-party site is at your own risk and subject to that site's terms.
Your use of the Sites is also governed by our Privacy Policy, which explains how we collect and use your personal data. Please review it.
These Terms are governed by the laws of the State of Israel, without regard to conflict-of-laws rules. Subject to any mandatory consumer-protection law that may give you the right to bring proceedings in your country of residence, the competent courts of Tel Aviv-Yafo, Israel, will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Sites. Nothing in this section deprives you of the protection of the mandatory rules of the law of the country where you live as a consumer.
If any provision of these Terms is found unenforceable, the remaining provisions continue in full force. Our failure to enforce any right is not a waiver of it. You may not assign your rights under these Terms without our consent; we may assign ours in connection with a merger, acquisition, or sale of assets. These Terms, together with the Privacy Policy and any program-specific terms, are the entire agreement between you and us regarding the Sites. We are not liable for failures or delays caused by events beyond our reasonable control.
Questions about these Terms? Contact us at hello [at] personalitycode [dot] me.